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You say you want to develop some serious software for Apple’s new iPad? Well, you can start right here. In this issue, Eric Freeman and Daniel Steinberg, authors of the forthcoming Pragmatic Bookshelf book iPad Programming: a Quick-Start Guide for iPhone Developers, walk you through the process of embedding a video in an iPad app.

Apple sold 300,000 iPads on day one (including pre-orders), so there’s already a sizeable market for your app, but what may be even more intriguing is the challenge this device offers. The iPad is a radically new platform, a new way of thinking about what computing devices do for us, and a new way of slicing up the market. Those who really get what the iPad is all about have a chance to dazzle consumers and have a lot of fun doing it.

You say you get a lot out of small, focused developer conferences, and it has crossed your mind that you could put on a conference yourself? James Edward Gray II has some advice for you. He and some friends did exactly that, and he shares what they learned in this issue’s interview.

You say there are certain things that drive you up the wall? Like other people’s software that you are struggling to maintain in the face of their abysmal coding and documentation? Or like an ever-increasing collection of libraries that you sense are pulling you farther and farther from a true, fingers-in-the-bits mastery of what’s going on in your own code? Or like figuring out what should go in your résumé? Then this issue of PragPub has something for you.

You say you want to know more? Well, we have an article on libraries by Mike Taylor, a dinosaur expert who wrote the first MUD to run over the Internet and who today runs a popular blog called The Reinvigorated Programmer. We have an article on troubleshooting by Mike Hostetler, who got his first computer at age 11. We have tech history and career articles by our resident tech historian, Dan Wohlbruck, and tech career expert Andy Lester; and we have an unusual article about music in the ER by frequent contributor Brian Tarbox.

And for the same low, low price, we’re going to throw in another John Shade essay, a state-of-the-art Events Calendar, and a challenging Quiz with all the extras. What do you say to that?