• First Printing

• Final beta, post-production. Now, on to typeset and then to the printer.

Content Complete and headed to production.

• Chapter 25, Harness the Converted, explains how to enlist the people you’ve converted to help in the process.

• Chapter 26, Sway Management, explains why and how to enlist support from management.

• Chapter 27, Final Thoughts, wraps it all up.

This release includes one new chapter on techniques:

• Chapter 19, Create Something Compelling, explains how to create indirect pressure on people to use your technique by requiring its use in a compelling offering.

And three new chapters on strategy:

• Chapter 20, Simple Not Easy, sets up the strategy part, and gives you a broad outline of how to apply techniques to skeptics. • Chapter 21, Ignore the Irrational, explains how to not let the irrational eat up your time. • Chapter 22, Target the Willing, explains in what general order you should approach your skeptics.

Beta 2 contains three new chapters on techniques:

• Chapter 16, Get Publicity, explains how to get both internal and external attention for your innovations, and use that attention against skeptics.

• Chapter 17, Focus on Synergy, explains how you can latch on to a business problem and solve it with your technique, killing two birds with one stone.

• Chapter 18, Build a Bridge, explains how you can technically meet people halfway and use that to overcome opposition.

• First beta