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40% off, Career Special!

October 24, 2012

Technology will always change, and you can either change with it or get left behind. For instance, on this day in 1861, the first transcontinental telegraph line across the United States was completed. Great news if your career was in the new technology of telegraphy. Major bummer if you worked for the Pony Express, which was now out of business permanently.

Take a moment to review your career. We’ve got a couple of books that can help; use coupon code ItsMyCareer2012 and save 40%.

The fine print:

  • expires next Wednesday, October 31, 2012.
  • cannot be applied to existing orders
  • cannot be combined with any other coupon
  • you have to enter the coupon code ItsMyCareer2012 when checking out. After you’ve entered all your information, in the Order Summary, click on Apply Coupon to enter the coupon code.

Technical Blogging: Turn Your Expertise into a Remarkable Online Presence

Become more influential and earn extra money by blogging. Whether you want to create a popular technical blog from scratch or take your blog to the next level, this book shows you how with a complete, step-by-step road map to help you plan, create, market, monetize, and grow your own popular blog.

Now available from

The Developer’s Code: What Real Programmers Do

You’re already a great coder, but awesome coding chops aren’t always enough to get you through your toughest projects. You need these 50+ nuggets of wisdom. Veteran programmers: reinvigorate your passion for developing web applications. New programmers: here’s the guidance you need to get started. With this book, you’ll think about your job in new and enlightened ways.

Now available from

The Passionate Programmer: Creating a Remarkable Career in Software Development

Success in today’s IT environment requires you to view your career as a business endeavor. In this book, you’ll learn how to become an entrepreneur, driving your career in the direction of your choosing. You’ll learn how to build your software development career step by step, following the same path that you would follow if you were building, marketing, and selling a product. After all, your skills themselves are a product.

Now available from

New Programmer’s Survival Manual: Navigate Your Workplace, Cube Farm, or Startup

Give your career the jolt it needs to get going: essential industry skills to help you apply your raw programming talent and make a name for yourself. It’s a realistic look at what really goes on in the office—and how to not only survive, but thrive in your first job and beyond.

Now available from

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Coming Soon:

  • iOS SDK Development in print
  • Outsource It! in print
  • Mac Kung Fu, 2nd Ed. in print
  • And some betas, and other fun stuff

Recently Released:

  • Core Data, 2nd Ed.: Data Storage and Management for iOS, OS X, and iCloud [in beta]
  • Outsource It! A No-Holds-Barred Look at the Good, the Bad, and the Ugly of Offshoring Tech Projects [in beta]
  • Practical Vim: Edit Text at the Speed of Thought [in print]
  • The Definitive ANTLR 4 Reference [in beta]
  • The Pragmatic Programmer: From Journeyman to Master [now available]
  • Thanks for your continued support,

    Dave & Andy

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