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Technical Blogging: Turn Your Expertise into a Remarkable Online Presence


Cover image for Technical Blogging

Technical Blogging

Turn Your Expertise into a Remarkable Online Presence


Technical Blogging is the first book to specifically teach programmers, technical people, and technically-oriented entrepreneurs how to become successful bloggers. There is no magic to successful blogging; with this book you’ll learn the techniques to attract and keep a large audience of loyal, regular readers and leverage this popularity to achieve your goals.

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About this Title

Pages: 288
Published: 2012-03-01
Release: P1.0 (2012-02-29)
ISBN: 978-1-93435-688-3

Become more influential and earn extra money by blogging. Whether you want to create a popular technical blog from scratch or take your blog to the next level, this book shows you how.

Technical blogging expert Antonio Cangiano shares his extensive expertise with you, sparing no details and laying out a complete step by step road map to help you plan, create, market, monetize, and grow your own popular blog.

Antonio will guide you through all the choices you have to make in setting up a successful blog, teach you the key things you need to know to write blog posts that get read, and give you the tools to produce content regularly.

You’ll learn how to promote your blog, understand traffic statistics, and build a community. And once you’ve built it, you’ll learn how to benefit from it: advance your career, make money from your blog, use it to promote your products or company, and take advantage of your blog to the fullest. And when your blog takes off, Antonio will show you how to avoid the pitfalls of success.

Technical Blogging is the only guide you’ll need to create and maintain a successful technical blog.

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What You Need

The latest version of WordPress or equivalent blogging system, and whichever plugins you decide to install (as guided by the book).

Contents & Extracts

Full Table of Contents


  • Plan It
    • What Kind of Blog are You Going to Run?
    • A Rock-Solid Plan for Your Blog excerpt
  • Build It
    • Setting Up Your Blog
    • Customizing and Fine-Tuning Your Blog
    • Creating Remarkable Content excerpt
    • Producing Content Regularly
  • Promote It
    • Promoting Your Blog
    • Understanding Traffic Statistics
    • Building a Community Around Your Blog
  • Benefit From It
    • Making Money From Your Blog
    • Promoting Your Own Products
    • Taking Advantage of Your Blog to the Fullest
  • Scale It
    • Scaling Your Blogging Activities
    • Beyond Blogging: Your Strategy for Social Media
    • Final Words of Advice


Antonio Cangiano is a software developer and technical evangelist for IBM, web entrepreneur, and serial blogger. Antonio is constantly in demand when it comes to consulting and speaking, and is one of the main go-to guys within IBM for advice on blogging, social media, and technical marketing. Combined, his technical blogs have attracted millions of pageviews and tens of thousands of subscribers, and currently generate a substantial side income for him. You can find links to his current blogs on his homepage at