02 November 2014 P2.0 (Printing)

Internal updates for improved e-reader compatibility and consistency across platforms.

08 November 2010 P1.0 (Printing)

  • First Printing

29 September 2010 B6.0

  • Final beta, post-production. Now, on to typeset and then to the printer.

30 August 2010 B5.0

Content Complete and headed to production.

27 June 2010 B4.0

  • Chapter 25, Harness the Converted, explains how to enlist the people you’ve converted to help in the process.
  • Chapter 26, Sway Management, explains why and how to enlist support from management.
  • Chapter 27, Final Thoughts, wraps it all up.

03 June 2010 B3.0

This release includes one new chapter on techniques:

• Chapter 19, Create Something Compelling, explains how to create indirect pressure on people to use your technique by requiring its use in a compelling offering.

And three new chapters on strategy:

• Chapter 20, Simple Not Easy, sets up the strategy part, and gives you a broad outline of how to apply techniques to skeptics. • Chapter 21, Ignore the Irrational, explains how to not let the irrational eat up your time. • Chapter 22, Target the Willing, explains in what general order you should approach your skeptics.

26 April 2010 B2.0

Beta 2 contains three new chapters on techniques:

  • Chapter 16, Get Publicity, explains how to get both internal and external attention for your innovations, and use that attention against skeptics.
  • Chapter 17, Focus on Synergy, explains how you can latch on to a business problem and solve it with your technique, killing two birds with one stone.
  • Chapter 18, Build a Bridge, explains how you can technically meet people halfway and use that to overcome opposition.

07 April 2010 B1.0

  • First beta