Pages: 336 Published: June 2019 ISBN: 9781680506471 Edition: 1
Technical Blogging, Second Edition
Amplify Your Influence
by Antonio Cangiano
Successful technical blogging is not easy but it’s also not magic. Use
these techniques to attract and keep an audience of loyal, regular
readers. Leverage this popularity to reach your goals and amplify your
influence in your field. Get more users for your startup or open source
project, or simply find an outlet to share your expertise. This book is
your blueprint, with step-by-step instructions that leave no stone
unturned. Plan, create, maintain, and promote a successful blog that
will have remarkable effects on your career or business.
Successful people often get recognition by teaching what they know.
Blogging is a reliable path to do that, while gaining influence in the
process. The problem is getting it right. Far too often professionals
start a blog with big hopes, only to quickly give up because they don’t
get speedy results. This book will spare you that fate by outlining a
careful plan of action. A plan that will bring amazing benefits to your
career, new job possibilities, as well as publishing, speaking, and
consulting opportunities. And if you are blogging for business, you’ll
attract new customers, partners, and outstanding employees.
Understand what blogging is and how it can improve your professional
(and personal) life. Devise a plan for your new or existing blog. Create
remarkable content that ranks well in Google and is shared by readers.
Beat procrastination by employing proven time-management techniques that
make you an efficient and effective blogger. Promote your blog by
mastering on-page and off-page SEO, as well as social media promotion,
without compromising your ethics. Analyze your traffic to understand
your audience and measure growth. Build a community around your blog and
make the best of your newfound popularity by maximizing its benefits for
your career, business, or simply for extra income.
Create and maintain a successful technical blog that will amplify your
impact, influence, and reach by following Antonio’s step-by-step plan.
Antonio Cangiano is a software developer and technical evangelist
for IBM, web entrepreneur, and serial blogger. He is one of the main
go-to people within IBM for advice on blogging, social media, and
technical marketing. In addition, he is the Marketing Lead for Cognitive
Class, an educational initiative which he helped to grow from zero to
over 1 Million students. Combined, his technical blogs have attracted
millions of page views and tens of thousands subscribers, and currently
generate a substantial side income for him. You can learn more about
Antonio at antoniocangiano.com.