small medium large xlarge

Technical Blogging: Turn Your Expertise into a Remarkable Online Presence


Cover image for Technical Blogging

Technical Blogging

Turn Your Expertise into a Remarkable Online Presence


Technical Blogging is the first book to specifically teach programmers, technical people, and technically-oriented entrepreneurs how to become successful bloggers. There is no magic to successful blogging; with this book you’ll learn the techniques to attract and keep a large audience of loyal, regular readers and leverage this popularity to achieve your goals.

Customer Reviews

What I do hope is that it encourages those programmers and technical professionals who really don’t think they can write or blog to have a go.

- Computer Weekly

I’m in absolute awe at this amazing book, which goes above and beyond the best
advice I’ve ever heard on the subject. I wish I had read this two years ago, as I
had to learn this the hard way. This book has got me inspired to get back to
writing more.

- Derek Sivers

Founder, CD Baby

Antonio covers everything from the philosophy of what makes good blog content
to the nitty-gritty of what software plugins to use and the best time of day to
publish articles. Every few pages, I added another item to my to-do list to improve
my blog.

- Andy Lester

Author, "Land the Tech Job You Love

Practical, to the point, and overflowing with handy advice and knowledge about
blogging for technical folks—whether to make money, build a career, or just for

- Peter Cooper

Editor-in-Chief, Ruby Inside

Straightforward, informative, and practical, Technical Blogging does a great job
of making sense of many of the key aspects of blogging in a fun, easy-to-digest
manner. I highly recommend it!

- Satish Talim

Founder, RubyLearning

See All Reviews

What You Need

The latest version of WordPress or equivalent blogging system, and whichever plugins you decide to install (as guided by the book).

Contents & Extracts

Full Table of Contents


  • Plan It
    • What Kind of Blog are You Going to Run?
    • A Rock-Solid Plan for Your Blog excerpt
  • Build It
    • Setting Up Your Blog
    • Customizing and Fine-Tuning Your Blog
    • Creating Remarkable Content excerpt
    • Producing Content Regularly
  • Promote It
    • Promoting Your Blog
    • Understanding Traffic Statistics
    • Building a Community Around Your Blog
  • Benefit From It
    • Making Money From Your Blog
    • Promoting Your Own Products
    • Taking Advantage of Your Blog to the Fullest
  • Scale It
    • Scaling Your Blogging Activities
    • Beyond Blogging: Your Strategy for Social Media
    • Final Words of Advice


Antonio Cangiano is a software developer and technical evangelist for IBM, web entrepreneur, and serial blogger. Antonio is constantly in demand when it comes to consulting and speaking, and is one of the main go-to guys within IBM for advice on blogging, social media, and technical marketing. Combined, his technical blogs have attracted millions of pageviews and tens of thousands of subscribers, and currently generate a substantial side income for him. You can find links to his current blogs on his homepage at