Historical errata for 101 Design Ingredients to Solve Big Tech Problems

In the sentence right after the ingredients list, you have used the word “and” when you wanted to use “a” after the word “become”. It should say, "Try these ingredients to help you become a more effective …

In ingredient three, third sentence, you have the word “an” when you wanted to use “a” after the word “created”. It should say, “Foursquare has created a simple tool …”

In recipe three, fourth sentence, the word “task” should be plural. It should say, "By doing this they could revisit tasks later …

In recipe five, sentence three, the name “NowTV” has a space between “Now” and “TV”. In all other occurrences, there is no space there.

In recipe 2, second sentence, you have used the word “focus” when you wanted to use “focused”. It should say, "People trust brands with products and services focused in one area, …

In recipe two, second sentence, first word, You have an apostrophe and an s on “Samsung” that isn’t needed. It should say, “Samsung realizes that innovation …”

In recipe 1, third sentence, you have repeated the word “be” and left out the word “an” after it. It should say, “This should not be an exclusive club …”

in recipe three, second to last sentence, there is a missing word “the” before the word “album”. It should say, “… and users could purchase them individually or by the album …”

In recipe six, second to last sentence, there is an extra word “a” after the word “for”. It should say, “… to prove critics wrong about the need for such devices, …”

In the statement of the problem, you have used the word “do” instead of “does”. It should say, “If stakeholders don’t get what your team does, …”

In the statement of the problem, there is an extra word “the” before the word “poor”. It should say, “… and stakeholders base decisions on poor quality information.”

In the first solution, third sentence, there is a extra word “they” before the word “delivering”. It should say, “… proves how training employees to become more capable while delivering a project …”

In the third solution, third sentence, there is a missing word “I” before the words “am happy”. It should say. “I believe in ideas so I am happy to put time …”

In the first solution, last sentence, there is a missing word “on” after the word “agree”. It should say, “… and get the business to agree on the most important ones.”

In the second solution, second to last sentence, there is a missing word “a” before the word “one”. It should say, “… and even as a one paragraph description.”

Highlght should be Highlight

It looks like the quote at the top of the page doesn’t fit the recipe. Also, you use the same quote on page 79 so I think you don’t want to use the same quote twice.

In the problem description, there is a missing word “use” after the word “Customers”. It should say, “Customers use competitors instead of your company …”.

In the third solution, last sentence, the word “experience” should be plural. It should say, “… creating wild and wonderful experiences that only they would care for.”

In the second solution, second to last sentence, there is a missing word “the” before the word “breaking” It should say, “I offer a second opinion and push them close to the breaking point.”

In the last sentence, there is a missing word “to” before the word “me”. It should say, “They will be thankful to me in the end though.”

In the third solution, second sentence, there is a missing word “of” after the word “effectiveness” and there is another missing word “by” before the word “joining”. It should say, “Improve the effectiveness of your experiences by joining what compliments.”

In the second solution, second sentence, there is a missing word “to” after the word “Agree”. It should say, “Agree to keep track of an up-to-date backlog.”

In the first solution, third sentence, there is a missing word “to” after the word “made”. It should say, “Identify any small improvements that can be made to get these …”.

In the second solution, last sentence, the word “know” should be the word “known”. It should say, “This is known as the Zeigarnik Effect.”

In the second solution, last sentence, the word “know” should be the word “known”. It should say, “This is known as batch and cohort analysis.”

In the third solution, third sentence, there is a missing word “the” before the word “obvious”. It should say, “… and don’t go for the obvious, unfounded answer …”

In the first solution, second sentence, there are some extra words, “go to” before the word “attend”. It should say, “Don’t think you can do everything and underestimate the time it takes to attend meetings.”

You attribute the quote at the top of the page to Robert Kennedy, American President. Robert wasn’t the president. His brother John F. was.

In the second solution, last sentence, there is an extra word “stay” after the word “will”. It should say, “Weigh up the risks to see if your idea will be strong enough …”.

You have used the same quote as you used on page 159. The quote seems more appropriate for the “Be Good” recipe on page 159 than the “Crowd Source It” recipe on page 171. And, I would not think that you would want to use the same quote twice.

On the caption for the picture, there is an extra word “ready”. I think it t should say, “Be prepared to be surprised.”